Choosing your domain name is a lot like choosing the ideal company name. Usually, this process will require a great deal of thought and careful consideration. After all, your domain name represents your identity on the web, and you want to make sure that you pick something that not only suits your business, but is also easy to promote too.

How to Choose the Right Domain Name

Here are some crucial tips for making sure that you choose the right domain name:

1. Make sure it’s easy to Type

Making sure that your domain name is easier for customers to type is crucial to your overall success. If you use words that have multiple spellings or weird slang terms then your customers might struggle to find your website, and that’s the last thing you want.

2. Keep it Short and Sweet

When it comes to domain names, or business names for that matter, it’s important to make sure that you keep it short and sweet. If your domain name is too long, then you risk the chance that customers will end up mis-spelling or miss-typing it. With that in mind, look for something that’s simple and as short as possible.

3. Try Keywords

Keywords are crucial for business SEO, but they’re often something that businesses forget about when it comes to choosing a domain name. If you want to make sure that your domain name is effective, then you should consider using keywords that help to define your business or whatever services that you offer. This will help you to rank higher in search engines, which increases your traffic. What’s more, it will ensure that your business makes sense to your customers.

4. Avoid Hyphens and Numbers

Although hyphens and numbers might seem like the best way to get your hands on a specific name if the original name is already taken, the truth is that they’re often a bad idea. These options are frequently misunderstood, as they don’t know whether you’re spelling numbers out, and they can frequently misplace the dash. If you need to put these items into your domain name, then you should register a host of variations too.

5. Be Memorable

There are literally countless numbers of websites on the internet today, which means that if you want to get noticed, and stay in the hearts and minds of your audience, then you’ll need a domain name that’s both memorable and catchy. Once you’ve got a name in mind, you should share this idea with your friends and other people in your team to make sure that the name sounds good and makes sense.

6. Do your Research

It’s important to make sure that you research your domain name before you start using it, as there’s always a chance that it could already be in use by another company. The last thing you want is for your domain name to end up landing you in a huge legal mess that costs you a fortune and causes problems with your domain. Additionally, make sure that the words that you are using don’t mean different things in different cultures.

7. Use the Right Extension

A domain name extension is the suffix that comes at the end of your web address, such as .net or .com. These extensions can have specific meanings, and uses, so it’s important to choose the one that’s best for your business. Usually, the .com extension is the one that’s the most popular, but it can be very difficult for anyone to get their hands on a .com domain that’s memorable and short. However, there are plenty of new domain extensions to choose from, such as .co, or .info that have a part to play in the world of websites too. Remember that you don’t need to build a website for each domain, you can just forward your additional domains to your primary website.

8. Be Fast!

Finally, remember that most domain names will sell very quickly. However, they’re also quite inexpensive, so it’s important to make sure that you take the plunge and register your favorite domain name as quickly as you can if you want to avoid disappointment. Domain name registrars will usually be able to suggest alternate names during your search to help you find some extra inspiration.

Republished by Imagincreation