Building up an online reputation is difficult, but not because it is hard to be a great, well-liked company. It is only difficult because of what is known as the attention market. In short terms, there are so many websites out there competing for the attention of internet users that actually getting screen time can be difficult. The goal needs to not just be a great company to engage with, but to be noticed in the first place, which is why you need to follow these steps:

Become a Leader in Sustainability

There are so many ways to become a more sustainable business, and in doing so you will be leading the charge on this important global movement. Consumers are attracted to companies that find ways to be more sustainable and yet still keep an attractive price point. They want to feel good without being out priced, especially if your designs are attractive to begin with.

How to Build an Online Reputation Successfully

Sustainable practices don’t have to be all-encompassing, either. You can start small and work your way up. Begin first by being transparent, so that consumers can see your journey to sustainability and really feel connected and engaged with your green narrative. Then work on reducing plastic and non-recyclables in your packaging or shipping methods. Using baling wire from, for example, instead of plastic ties can go a long way towards reducing waste. Follow up by using cardboard or paper instead of plastic bubble wrap, avoid film plastic, and work your way from there. Who knows, one of your interested consumers might have a great idea on a new material or company you can partner with to reduce your footprint further.

Give Back to the Community

Give back to the community by giving to charity, hosting charity events, or even starting up a program that helps the people who live in your community directly. Help people out by offering free resume writing workshops or interview training. Sponsor scholarships, have traineeships, and paid internships. There are so many ways to give back, so focus on your strengths and how you can help out best.

Be a Socially Conscious Company

Being a socially conscious company ties in with sustainability, but is more a public face than the act itself. Condemn bad business practices like the use of dirty palm oil, advocate for greener business conditions, and so on. Do this online, and you can boost your online reputation, work on your SEO, get media coverage, and even become an industry leader.

Engage with Your Audience

Finally, remember to engage with your audience. Get to know them, ask questions, reply to comments and generally just be active in your digital community. If people have questions about your supply chain, be upfront. Actually respond and you will be amazed at how great your online reputation can be.

Build a reputation by being newsworthy. Follow up on your values and be friendly, engaging, and prioritize customer service to keep your hard-earned customers and followers interested and loyal. It is a never-ending process, yes, but it can be the key to your success.

Republished by Imagincreation